860-326-0721
 




HomeServicesPlansAboutContact


Workshops and Seminars are geared and designed for each individual business, small or corporate.

Seminars can also be offered in a workshop format, where a combination of presentation and hands-on is used.

We offer in person or online training or a combination of both.

Single seminars and workshops range from 1 1/2 to 2 hours.
We also offer 1/2 day and full day workshops.

Ongoing support is also available after workshops by phone,
Skype, Google Hangout or email.

 
Workshops and Seminars Offered
We offer one on one, or group
(up to 500 people) training

A Social Media Overview (What you can do with each platform.)
Twitter for Business (specific industry)
Pinterest for Business (specific industry)
Facebook for Business (specific industry)
Blogging for Business (specific industry)
Google+ for Business (specific industry)

Formal Trainings, Informal Trainings, One on One Sesssions or Small Group Sessions
 
 
A Social Media Overview (What you can do with each platform.) - Seminar
What is social media, how and why to use it. What you can and can't do with each platform, as well as the uses for each one. Terrific for companies that want to get their feet wet in social media but don't know which platforms to use.


Very informative, Helpful for someone who finds social media fascinating but daunting. I am a step closer to understanding many aspects of it though. You know what your talking about and have a lot to offer.
(A Social Media Overview, Glastonbury Chamber of Commerce Social Media Workshop)
 
Developing a Social Media and Marketing Calendar - Workshop
One of the keys to having a successful social media marketing campaign is developing a publishing calendar for your company. This workshop includes how to source and develop content, how to leverage other online content and how to connect and schedule posts, to maximize time and publishing time effectively for ROTI (Return On Time Investment).

Great information told with humor and examples of real life media situations.
(Reputation Management, Maine Lodging Association)
 
Developing a Media Kit for your Business - Workshop
Media kits are an essential for marketing your business properly because you never know in advance when you may be approached by a news outlet or other online (or offline) publicity source and you need to have information, photos and details of your business available at your finger tips.
Learn how to put together a media kit
Learn what to include in your media kit
Learn how to have your media kit available to news outlets online and offline
Go over and implement a step by step plan to get your Media Kit up to snuff

Fantastic talk, very informative and important. The examples really helped us understand the content and cause and effect.
(Linkedin for Business, Glastonbury Chamber of Commerce Social Media Workshop)
 
Twitter for Beginners - Workshop
Learn how to set-up and customize your Twitter account.
Learn how to follow people
Learn how to use and leverage Twitter lists
Learn how to use direct messaging
Learn how to source customers, vendors and business contacts
Learn how to leverage posting times
Learn Twitter etiquette
Learn how to use free Twitter tools that can make updates less time consuming to post and easier to manage
Go over and implement a step by step plan to get your Twitter account as maximized for marketing as possible
*Laptop, access to email and a WIFI connection is required.

Her adaptation of twitter towards business and how to best utilize it was great and it was great to set up an account and have a hands on session. (Twitter for Business, Glastonbury Chamber of Commerce Social Media Workshop)
 
Twitter for Business (overview) - Seminar or Workshop
-Seminar
Learn what is Twitter and what you can do with it
Learn advanced Twitter tactics for marketing your business
Learn the Art of DM (the direct message)
Learn how to leverage scheduling your posts and identifying when your target customers are online
See example of good Twitter users and bad
Learn what not to do to market your business on Twitter, pitfalls and missteps
Learn some tips, tricks and techniques to leverage your posts for maximum exposure to potential clients and customers
Learn about Hashtags and how to use them properly

-Workshop*
Includes all the information from the Twitter for Business Seminar
Learn how to create and manage Twitter lists for content management and content sourcing purposes
Learn how to keep tabs on customers and competitors
Learn how to develop a custom DM (direct message) using the soft sell technique
Go over and implement a step by step plan to get your Twitter account as maximized for marketing as possible
Develop a marketing plan utilizing Twitter
*Laptop, access to email and a WIFI connection is required. A Twitter account must be setup prior to the workshop

Social media is one the most dynamic fields out there constantly changing. It was great to learn so much, Thanks!  
(Pinterest for Lodging, MidAtlantic Innkeepers Conference)
 
Twitter for Business (specific industry) - Seminar or Workshop
-Seminar
Includes all the information from the Twitter for Business Seminar
Seminar is geared towards the specific industry and gives information on how to target and market to specific clients or customers.

-Workshop
Includes all the information from the Twitter for Business Seminar and Twitter for Business Workshop
Workshop is geared towards the specific industry and gives information on how to target and market to specific clients or customers.
*Laptop, access to email and a WIFI connection is required.  A Twitter account must be setup prior to the workshop

Thank you for showing me how to use twitter, I totally didnít want to get get it now Iím hooked. Your a great presenter, Thank you for teaching me old dog can learn new tricks. (Twitter for Business, Simsbury Library)
 
Linkedin for Business - Seminar or Workshop
-Seminar
Learn why Linkedin is important for business
Learn ways to market your company using Linkedin
Learn how to use and leverage Linkedin Forums
Learn how to optimize your personal and company Linkedin Profiles
Learn ways to network on Linkedin leveraging connections and L.I.O.N.s
Learn Linkedin Etiquette and good Linkedin networking techniques

-Workshop*
Includes all the information from the Linkedin for Business Seminar
Learn how to search for people and companies
Learn how to edit and enhance your profile
Learn how to leverage using Linkedin groups
Learn how to create and enhance (if you own a business) your Linkedin business page, (you need a Linkedin personal account to manage a Linkedin page)
Learn how you can connect your Linkedin account to other social media venues to enhance your SEO (search engine optimization)
Learn Linkedin Etiquette and good Linkedin networking techniques
Linkedin can also be used as a resource for finding employees (or finding a new job) finding products, services and vendors
*Laptop, access to email and a WIFI connection is required. A Linkedin account must be setup prior to the workshop

Extremely scary but informative, Thank you for the info. You always are so prepared and knowledgeable and your last presentation about Linkedin was very helpful in my finding new business connections.
 (Reputation Management, Glastonbury Chamber of Commerce Social Media Workshop)
 
Linkedin for Job Seekers- - Seminar
Learn how to search for people and companies
Learn how to edit and enhance your profile
Learn how to optimize your profile so potential employers can find you
Learn how to leverage using Linkedin groups
Learn how to connect with recruiters in your industry

It taught me valuable techniques for networking that I had yet to learn. I look forward to trying these at my next networking event.
 (How to Work a Room, Tips on In Person Networking, District 53, Spring 2013 Conference)
 
Pinterest for Business (overview) - Seminar or Workshop
-Seminar
Learn how to edit and enhance your profile
Learn how to edit, create and leverage boards
Learn how to optimize posts and images for maximum "eyes on" potential
Learn how to leverage photos from your website, blog and other online marketing materials

-Workshop
Includes all the information from the Pinterest for Business (overview) Seminar
Go over and implement a step by step plan to get your Pinterest account as maximized for marketing as possible
Develop a marketing plan utilizing Pinterest
*Laptop, access to email and a WIFI connection is required.

Lots of info-made me want to run out and "pin" something (Pinterest for Business, Glastonbury Chamber of Commerce Social Media Workshop)

 
Pinterest for Business (specific industry) - Seminar or Workshop
-Seminar
Includes all the information from the Pinterest for Business (overview) Seminar
Seminar is geared towards the specific industry and gives information on how to target and market to specific clients or customers.
Learn some tips, tricks and techniques to leverage your posts for maximum exposure to potential clients and customers

-Workshop
Includes all the information from the Pinterest for Business (overview) Seminar and Pinterest for Business (overview) Workshop
Workshop is geared towards the specific industry and gives information on how to target and market to specific clients or customers.
Go over and implement a step by step plan to get your Pinterest account as maximized for marketing as possible
*Laptop, access to email and a WIFI connection is required.

Lots of info-made me want to run out and "pin" something (Pinterest for Lodging, MidAtlantic Innkeepers Conference)
 
Facebook for Beginners - Workshop
Learn how to set-up and customize your Facebook Business page
Learn about Facebook Ads and Promoted Posts
Learn how to use the scheduling option
Learn some tips, tricks and techniques to leverage your posts for maximum exposure to potential clients and customers
Go over and implement a step by step plan to get your Facebook account as maximized for marketing as possible
Develop a marketing plan utilizing Facebook
*Laptop, access to email and a WIFI connection is required.

Excellent talk, much needed advice, informative and taught me how to optimize my Facebook business page. Very well explained.
(Facebook for Business, Glastonbury Chamber of Commerce Social Media Workshop)

 
Facebook for Business (overview) - Seminar or Workshop
-Seminar
Learn advanced Facebook tactics for marketing your business
Learn how to optimize posts and images for maximum "eyes on" potential
Learn campaign tactics for Facebook
Learn how to research information about your customers and clients and potential customers and clients.

-Workshop
Includes all the information from the Facebook for Business (overview) Seminar
Go over and implement a step by step plan to get your Facebook account as maximized for marketing as possible
Develop a marketing plan utilizing Facebook
*Laptop, access to email and a WIFI connection is required.

Very good presentation of social media optimization tips, thank you for pointing out the little things that many people miss. I didnít know you could shorten your Facebook Page name for example. (Facebook for Business, Glastonbury Chamber of Commerce Social Media Workshop)
 
Facebook for Business (specific industry) - Seminar or Workshop
-Seminar
Includes all the information from the Facebook for Business (overview) Seminar
Seminar is geared towards the specific industry and gives information on how to target and market to specific clients or customers.

-Workshop
Includes all the information from the Facebook for Business (overview) Seminar and Facebook for Business (overview) Workshop
Workshop is geared towards the specific industry and gives information on how to target and market to specific clients or customers.

Brilliant but practical talk, A good combo of abstract and concrete detail.
(Twitter for Business, Simsbury Library)
 
Blogging for Beginners - Workshop
Learn which blogging options are out there and the pros and cons of each
Learn how to customize and optimize your blog
Learn how to source content and ideas
Learn where to advertise your blog
Learn how to create a marketing and content calendar
Learn the importance of, and how to utilize keywords
*Laptop, access to email and a WIFI connection is required.

I could have stayed another hour. It was so informative.  
(Blogging for Business, Glastonbury Chamber of Commerce Social Media Workshop)
 
Blogging for Business (overview) - Seminar or Workshop
-Seminar
Learn advanced Blogging tactics for marketing your business
Learn some tips, tricks and techniques to leverage your posts for maximum exposure to potential clients and customers
Learn about Guest Posting
Learn how to integrate your other social media marketing and offline marketing with your blog

-Workshop
Includes all the information from the Blogging for Business (overview) Seminar
Develop a marketing plan utilizing a blog
*Laptop, access to email and a WIFI connection is required.

Interesting talk, Triggered the thought processes of how to use Pinterest to promote my business.
(Pinterest for Lodging, MidAtlantic Innkeepers Conference)
 
Blogging for Business (specific industry) - Seminar or Workshop
-Seminar
Includes all the information from the Blogging for Business (overview) Seminar
Seminar is geared towards the specific industry and gives information on how to target and market to specific clients or customers.

-Workshop
Includes all the information from the Blogging for Business (overview) Seminar and Blogging for Business (overview) Workshop
Workshop is geared towards the specific industry and gives information on how to target and market to specific clients or customers.

Youíve motivated me to use social media in away I not did not expect to and in ways I did not know I could use it. I hate you, youíve gotten me addicted to the Linkedin forums though :)  (Linkedin for Business, Glastonbury Chamber of Commerce Social Media Workshop)
 
Google+ for Business (overview) - Seminar or Workshop
-Seminar
Learn what is Google+ and why your business should be using it
Learn how to claim and merge your Google local/place with a Google+page, as well as start a Google+ page from the ground up.
Learn some tips, tricks and techniques to leverage your posts for maximum exposure to potential clients and customers
Learn about communities, circles, plusing, sharing and posting
Learn how to claim authorship of your blog and website
Learn about the importance of keywords

-Workshop
Includes all the information from the Google+ for Business (overview) Seminar
Learn how to use the communities feature
What plusing posts means
What circles are and how to use them
How to share content with other people
How to use Hangouts, for customer service and networking
How to use Hangouts on Air (connected to Youtube) to enhance your inns marketing
Learn the  difference between personal and business pages
Learn the major differences between Facebook Business Pages and Google+ Business Pages
*Laptop, access to email and a WIFI connection is required.

Very Useful, I wasn't aware of all the options out there. Very knowledgeable presenter!  
(Pet Friendly Pros and Cons, Mid Atlantic Innkeepers Conference)
 
Google+ for Business (specific industry) - Seminar or Workshop
-Seminar
Includes all the information from the Google+ for Business (overview) Seminar
Seminar is geared towards the specific industry and gives information on how to target and market to specific clients or customers.

-Workshop
Includes all the information from the Google+ for Business (overview) Seminar
Workshop is geared towards the specific industry and gives information on how to target and market to specific clients or customers.
*Laptop, access to email and a WIFI connection is required.

Brilliant-useful-clever-funny- and most of all very very informational!
(Perfecting the Perfect Powerpoint, District 53 Toastmasters, Spring 2014 Conference)
 
Online Reputation Management - Seminar or Workshop
-Seminar
Learn how to respond (and not respond) to Tripadvisor, Yelp, Google+ and other review sites comments and reviews
Learn which sites have management responses enabled
Learn what methods you can use to combat reviews by competition or by people who have never used your services or bought your products.
Learn how to navigate the Yelp backend management center and forums, while Yelp is not all that important for seo purposes, it does need to be monitored as Yelpers do leave reviews on Yelp and the vast majority of them are not positive.
Learn how to use negative feedback constructively.
Learn how to navigate the Tripadvisor and Google places backend management center and forums
Learn how to set up review and comment alerts

Very informative, well presented and from a business perspective, scary topic. I am going to tell my wife not to feed the trolls! (Reputation Management, Maine Lodging Association)

-Workshop
Includes all the information from the Online Reputation Management Seminar
Learn how to set up review and comment alerts
Learn good techniques for responding to reviews including proper customer service oriented keywords to include
Practice review responses
Create a management emergency plan for mitigating damaging reviews or online reputation issues

You scared me! I know its out there but donít pay much attention. Nice job putting the info into nuggets that were clear and concise. I will be Googling myself when I get back to the office! (Reputation Management, Glastonbury Chamber of Commerce Social Media Workshop)

Other Workshops Offered, Please inquire for more information and details

Social Media Crisis Management - Seminar or Workshop 
Youtube for Business - Seminar  
Branding Your Business using Social Media - Seminar 
QR Codes for Business - Seminar 
Offline Marketing in a Digital Age - Seminar or Workshop 




Forfeng Media
A Division of Forfeng Designs, Social Media Training, Branding, Marketing and Management


*Please ask about our courtesy discounts for Active Toastmasters,  PAII Members, Glastonbury Chamber of Commerce and Chicopee Chamber of Commerce!

Forfeng Designs Logo