Can you forecast Social Media?
No, because those magic Eight Balls are not magic and there is no such thing as a magic wand.
Can we estimate and gauge where we think social media will be going in the next year or next 3 years.
Yes! Are we always right? No, because we look at it logically, and it is not realistic to expect that things that have variables that no once can foresee will not change.
Are we right 99% of the time? Yes, we are, because we study new marketing and new networks thoroughly before we recommend them for use. We also test options thoroughly, as well as making sure suggestions are within a platform's terms of service, so that you, the client, don't get in trouble.